• Another Seltzer




Brand Identity, Motion, Art Direction, 3D Design

Another Seltzer is an homage to the era of print and imperfection, designed with strong influence from grungey, low budget art and music flyposters, and the rebellious nature of subcultural movements like the punk and rave scene, the brand aims to make noise in an era of digital perfection. It is a love letter to Arial, and a rebellion against ‘refined’, saturated in countercultural influence.