Elita Genetics
Year
2024
Services
Brand Identity, Web Design, Creative Direction, Motion, 3D
Pets play an incredibly meaningful role in our lives, yet many suffer from chronic illnesses, and say goodbye far too early. For pet owners, this reality is heartbreaking, especially when current treatments fall short of addressing the full scope of these illnesses.
Elita Genetics leverages cutting-edge breakthroughs in stem cell science to make your pet’s unique DNA accessible whenever it’s needed. With clinical trials underway, they’re making strides in reshaping how chronic illnesses like kidney disease, hip dysplasia, blindness, and cancer are treated in pets across Australia.
The identity aims to highlight the deep emotional bond between pets and pet owners, placing emphasis on nostalgia and ephemerality through the use of grain. The logo represents the transformative power of stem cells to regenerate and heal, drawing inspiration from the four yamanaka factors, a fundamental principle in the study of stem cells.
By blending emotional storytelling with innovative science, Elita Genetics is poised to change the way we care for our pets, ensuring they can live longer, healthier lives.
Credits:
Design: Sophie Tyrrell, Jennifer Wen
Web Development: Ali Hamza