• Pilot




Brand Identity, Art Direction, Motion, Socials

In a world rife with dodgy supplements and low-touch telehealth, Pilot takes on a relatable yet trustworthy, aiming to make men’s healthcare more accessible and convinient. Whilst treating a variety of conditions, from obesity, to ED, and hair loss, the brand addresses senstive health issues with a balance of sincerity, humour, blokeyness, and fact.

Recently rebranded in 2022, Pilot’s visual identity revolves around ‘levelling up you health’ - an upwards journey, constantly moving through different levels. This is deeply integrated into the tone of voice, motion and design systems.